Content creator? How to level up your visuals

(BPT) - You spend hours developing content to reach your audience, but with so much competition for attention online, how can your content stand out?

Compelling visuals are what grabs viewers' attention. So if you're ready to take your visual content — photos, videos or both — to the next level, you need the best tools to help bring your vision to life: including professional-quality camera lenses.

To help you move seamlessly from photography to video and back again, Canon has created three new lenses designed with the needs of content creators in mind. These light, compact lenses work with their mirrorless EOS R series cameras, offering high-speed communication, and feature a control ring for added customization and control.

Here's how these lenses can help transform your visual content.

Outstanding vlogs, product demos and more

Canon's RF-S14-30mm F4-6.3 IS STM PZ is an accessible, compact, lightweight internal zooming lens — the Canon's first RF lens with built-in Power Zoom ability. Optimized for smooth, cinematic video, its design makes it an ideal companion to the EOS R50 V camera and is available as a standard lens with the camera in a kit. This lens is also compatible with RF Full Frame cameras when in crop mode.

The small size and light weight of this lens make it highly portable — the perfect choice for handheld vlogging. It offers 5 stops of optical image stabilization. Using an EOS R camera body equipped with in-body image stabilizer with this lens, you can achieve coordinated stabilization at up to 7.5 stops at the image center and 5.5 stops at the image corner.

Combined with a close focusing distance of under 6 inches and maximum magnification of .38 times, the lens is also great for close-up product demonstrations, detail shots and sit-down vlogs.

The ring-style control for power zoom operations lets you zoom from any direction consistently and smoothly, regardless of shooting style. Its flexibility in angle of view adjustments lets you enjoy more creative possibilities with smooth zooming while securely holding the camera, or zooming to change the angle of view from the front when taking selfies.

Pro tip: With this lens and camera, your zoom can be remotely controlled by your compatible smartphone using the Canon Camera Connect app, letting you compose your next group photo that you jump into. When the lens and camera are combined, the lens can also be controlled by your computer using the EOS Utility application.

Panoramic views and action-packed videos

Woman looking through the lens and adjusting the focus on the Canon RF-16-28.

From the great outdoors to the urban jungle, you want to draw viewers in — and convey fast-moving action in your video content, indoors or out. The Canon RF16-28mm F2.8 IS STM has a compact design but performs like a larger lens, providing what creators love about wide angle lenses: the ability to convey a sense of place. Lenses with a normal field of view just don't do many scenes justice. Using a wide field of view, you can exaggerate the size of an object or define the expansive scene of a landscape image.

This lens is incredibly sharp, and when in low light or using slow shutter speeds, optical stabilization is up to 5.5 stops. When used with a camera with in-body stabilization like the R6 Mark II, 7.5 stops coordinated stabilization can be achieved.

Best yet, you can take advantage of the Movie Digital IS to stabilize the camera, even when walking. Photographers and creators will appreciate the autofocus speed and accuracy of this lens, which uses an STM type motor that's quick and responsive even when tracking erratic movement — filming dancers, skateboarders or wildlife.

Pro tip: Be sure to play with the foreground and background to really emphasize the subject when using a wide angle lens.

Full-frame camera users will love this lens

Man holding at his side a Canon RF28-70.

Want stunning image quality, outstanding low-light performance, great sharpness and dynamic range? Check out Canon's RF28-70mm F2.8 IS STM. This useful focal range lens, spanning from 28mm to 70mm, excels in a variety of purposes, including portraits and low-light settings, for photo and video.

With its collapsing design and weighing just one pound, it's compact and ready to take anywhere, offering a versatile tool that easily transitions from creating striking still shots to capturing videos of your life. Taking a photo safari or hiking trip? This lens has impressive durability and weather-resistant construction designed for harsh environments.

Video creators will appreciate this lens for its fast, smooth AF system that achieves high-speed, high-precision autofocus. Mobile image stabilization plus Movie Digital IS allows for smooth, stable recording for handheld video content.

Pro tip: Photographing with this lens, you can take creative control by blurring the foreground or background with wide apertures that may not be available on standard lenses.

Ready to upgrade your visual content? Visit USA.canon.com to find these options and more.